

Later, as the technology evolved and other companies like Google launched their phones, the substantial competition began. However when the advanced tech company, Apple launched its first smartphone in 2007 BlackBerry experienced good competition in the market. In the 2000s, BlackBerry was known as the most standard and premium brand for great business executives and also, those who maintained their privacy and security. It's the first model of smartphone that contains the features of surfing on the Internet and sending momentum emails. However, in 2000, BlackBerry launched its first-ever model of smartphone which was named BlackBerry 957. The company, Blackberry was established in 1984 with the production house for only modems and pagers. In this article, we'll get brief on how BlackBerry: Leader failed with no other choices. Other companies are evolving with great fascinating and advanced features, while BlackBerry suffered majorly in offering new features for the convenience of customers.Īs the era of advanced technology evolved, Blackberry experienced some major drawbacks which could not be settled.Failed to strengthen the innovative features and resulted in being the example for the changes occurring in smartphones.

Rather of the fact that BlackBerry shares rise from day traders. The Reddit forum/wallstreetbets holds the dependence of the growth to great profit as the technology company is suffering for a long time.So, the question arises, How all of a sudden BlackBerry failed? And soon by 2012, it came down to less than 5% of the market share. However, by the year 2010, a sudden downfall occurred in the growth of BlackBerry. In fact, Blackberry owned over 50% of the US market share as well as 20% of the Global Market share at a single time. Also, Blackberry promised the complete and strong security of its users' privacy.īy the year 2009-2010, the BlackBerry smartphone gathered more than 85 million users who contributed highly to the success graph of this company. BlackBerry smartphones were considered as the possession for all those symbolizing high-status people, rich and popular professionals. Yes, we are all well aware of the popularity and craze of blackberry in the early 2000s. When recalling the old BlackBerry Era, the most magnificent and best premium smartphone around the world comes to our mind.
